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Tietosuojakäytäntö

1. Introduction

Elina Education Oy ("Elina," "we," "us," "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our online service designed for Early Childhood Education (ECE) professionals. It also outlines your rights under the General Data Protection Regulation (GDPR) and how you can exercise them.

For any questions or concerns regarding this Privacy Policy, you can contact our representative responsible for data protection at dpo@elinaedu.com.

 

2. Data Collection and Processing

Elina collects and processes personal data to provide an optimal experience for teachers and administrators. We process two main categories of personal data:

  1. Identified user data: This includes essential information such as names and email addresses used to securely provide individual access to the platform and maintain user accounts for teachers and administrators.

  2. Group-level educational content: Elina gathers pedagogical and developmental information exclusively at the group level without collecting individual child data. This group-focused data may include insights into children’s collective interests and activities, supporting tailored educational planning at an organizational level.

 

We also use third-party analytics services such as Google Analytics, Google Tag Manager, Mixpanel, Microsoft Clarity, and Crisp Chat to improve user experience and Elina’s functionality. We analyze LLM chat content to improve prompts; however, conversation data is not used to fine-tune the Elina model.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

 

 

3. Purpose of Data Processing

We process personal data for the following purposes:

  • To facilitate access to the platform, assist with lesson planning, support teachers' professional development, generate insights and reports, and support educational documentation and planning across the organization.

4. Legal Basis for Processing

We process personal data based on the following legal bases:

  • Consent: When you provide consent, such as agreeing to the use of cookies or allowing certain communications.

  • Contractual Necessity: Processing is necessary for the performance of a contract between Elina and its users, including teachers, administrators, and parents.

  • Legitimate Interests: We process personal data to improve and deliver our services while respecting user privacy.

 

5. Data Sharing and Transfers

Elina shares personal data only with service providers that are necessary for running the platform, such as cloud hosting services and analytics tools. These service providers are GDPR-compliant.

In some cases, data may be transferred outside the European Union (EU) or the European Economic Area (EEA), but we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect personal data.

6. Data Retention

We retain personal data for as long as the user account is active or as necessary to provide our services. Once an account is deleted, the data will be removed after a specified period, typically 30 to 90 days.

 

7. Data Security

We take the security of your personal data seriously. Elina uses industry-standard measures, including:

  • Encryption (both in transit and at rest).

  • Role-based access control (RBAC).

  • Regular security audits to protect personal data.

 

8. User Rights

You have the following rights regarding your personal data:

  • Access: You can request access to the personal data we hold about you.

  • Rectification: You can request that we correct any inaccurate or incomplete data.

  • Deletion: You can request the deletion of your data when it is no longer needed.

To exercise these rights, please contact us at dpo@elinaedu.com.

 

9. Cookies and Tracking Technologies

Elina uses cookies and similar tracking technologies, including:

  • Essential cookies: Necessary for the basic functioning of the platform.

  • Performance tracking cookies: Used for analytics and user experience improvement (e.g., Google Analytics, Mixpanel).

  • Third-party cookies: Used for marketing and other purposes.

Users can control cookie preferences through a consent banner on our website or their browser settings.

 

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services or regulatory requirements. We will notify users of any significant updates through our platform or by email.

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